iConcerts forges partnership with Universal for music video
Editor | 11-10-2012
Transmedia subsidiary iConcerts has struck a first time partnership deal with Universal Music France, to show the label’s music programmes on its HDTV channel.
This deal comes hot off the heels of a recently announced VOD partnership between Universal Music France and iConcerts, whereby iConcerts has gained access to the full Universal music VOD catalogue, for distribution across its audiovisual platforms exclusively in France.
As part of the new arrangement, iConcerts, which broadcasts out of France to more than 80 countries worldwide, now has the rights for 20 Universal shows that will include A-list artists such as Kanye West, Amy Winehouse, Nelly Furtado, Gwen Stefani, Mika, and Oasis, as well as legendary performers such as Bob Marley, and Jimi Hendrix, to mention just a few.
“Thus far, iConcerts has worked closely with artists and concert producers, but this deal marks the first time we have collaborated with a major music label - a logical and exciting step in the development of our brand,” said Natalia Tsarkova, iConcerts Founder and CEO.
“We are delighted by this partnership with iConcerts, which, in addition to providing more exposure of our artists, is also in line with our objective to further develop the audio-visual branch of Universal Music,” said Antoine Benichou, Head of Universal Music France, AudioVisual Department.