MIPCOM 2012: myZen.tv introduces new coaching
Pascale Paoli-Lebailly | 11-10-2012
Wellbeing-focused channel myZen.tv is transitioning from voice-guided content to a new coaching approach to further extend wellness and relaxation inside the home.
From December, the channel’s subscribers will enjoy what is described as a “continuous tranquil experience” with the channel’s new instructor-led programming line-up.
The new program grid will offer content guided by multigenerational and multicultural live coaches including yoga, stretching, Pilates, Tai Chi, meditation and more, all filmed in HD and in natural landscapes worldwide.
"In today's stressful society, myZen.tv's primary focus is to provide viewers with an escape. By evolving to instructor-led content, we continue our mission to find alternatives to fight anxiety and simply help people lead a happier and relaxing life,” CEO Bruno Lecluse commented.
A subsidiary of French independent media group Télé Melody, MyZen.tv is carried on cable, IPTV and DTH platforms. It is available on-demand in eight languages, and for broadcast linear in France on three major platforms and in three languages in 40 countries around the world.