TWC, Bright House sign 50+ network, RLTV
Michelle Clancy | 12-10-2012
Time Warner Cable and Bright House Networks have both signed U.S. broadcast carriage deals with RLTV, a cable network and online destination for adults 50+.
The long-term distribution agreement will expand RLTV's reach across the country, offering "a wide range of content that mature, experienced and knowledgeable viewers appreciate and desire," RLTV said. Content will focus on health and wellness, finance, relationships, transformation, exploration, and issues and public policy.
Both MSOs will launch RLTV as part of their digital cable offerings throughout the country before the end of the year.
"This is a significant milestone for RLTV," said RLTV President and CEO Paul FitzPatrick . "We want to thank Time Warner Cable and Bright House Networks for their support and applaud their executives for recognizing that 50+ viewers are increasingly seeking programming that reflects their lives and interests. We are delighted that we can help them deliver relevant programming to this vital audience."
RLTV's tagline is "redefine life." RLTV's states objective is to focus on the subjects that are most relevant to the needs and lifestyles of those 50+. It thus focuses on "new pursuits, living longer, financial planning, exploration, community building, reconnecting, caregiving, mentoring, retirement, fulfillment," the company notes. "It's a place of discussion about key issues and topics that matter most to Generation 50+."
Progamming features am all-star lineup of celebrity 50+ hosts, such as Florence Henderson, Dr. Ruth, Joan Lunden, Deborah Norville, Cokie Roberts, Sam Donaldson, Lea Thompson and Dr. Kevin Soden.