Cross-border business converges at Mipcom

Pascale Paoli-Lebailly | 13-10-2012

Wrapped up on Thursday, Mipcom 2012 attracted 12,900 delegates from 104 countries showing significant increase in companies from Latin America and Asia. This included 500 buyers, out of a total of 4,400, making dedicated VOD acquisitions.

Alongside major companies from the film and TV worlds, internet giants were definitely active, seeking content and this year multiplying announcements. You Tube/Google is about to launch 60 channels in the UK, Germany and France, with original content coming from FremantleMedia, BBC Worldwide, Endemol and All3Media.

Hulu will invest $500m in content this year, and Netflix introduced House of Cards. The platform’s re-make of the classic 1990 British mini-series is blurring the lines between film, television and web-based companies. Featuring Kevin Spacey and Robin Wright, this $100m 13-episode series, directed by David Fincher, will be launched online first next February.

All platforms urged the content production community to embrace them. The three internet players have been attending Mipcom for several years, but mostly as buyers. Today, they are very much involved in developing premium content, such as Hulu working closely in co-pros with traditional broadcasting heavyweights BBC and Nickelodeon.

Content groups like Zodiak and FremantleMedia are confident in their capabilities as global players to build TV shows and above all TV brands able to span across all platforms.

All this explains why high-quality, original programming and great story-telling are at the heart of the TV players’s emphasis. Producer/distributor Harvey Weinstein thus unveiled in Cannes The Weinstein Company’s plans to expand into television production and distribution with epic drama series Marco Polo, as well as live show The World Dance Awards – conceived by Lord of the Dance’s creator Michael Flatley.

Having produced more than 2,200 hours of TV programming, with current hits including Survivor, The Voice, The Celebrity Apprentice and Shark Tank, format producer Mark Burnett is also taking up new challenge with series about The Bible.

Oscar-winning writer/director Jane Campion also attended Mipcom, introducing drama series Top of the Lake, starring Elisabeth Moss, Peter Mullan and Holly Hunter.

Focusing on international co-pros growth, Canada, which was honoured this year as a country, stressed it had funding bodies and industry to target companies that start developing strong original concepts that will be popular worldwide.

Despite economic pressure at the moment in some countries, Mipcom confirmed there is an increasing need for cross-border business and networking.

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