'Flexibility and innovation' are key for public services broadcasters in Asia

Louise Duffy | 15-10-2012

Public services broadcasters must constantly adapt to maintain audiences in the digital age, according to speakers at an international media forum in Korea.
The forum, entitled The Impact of New Media on Public Service Broadcasting, was held in Seoul and organised by the Asia-Pacific Broadcasting Union and German foundation Friedrich Ebert Stiftung.
It looked at the challenges created for public broadcasters by digital technologies and new media in the Asia-Pacific and around the globe, and offered possible ways forward.
The keynote speech was given by Erik Bettermann, Director General of German broadcaster Deutsche Welle. He said public service broadcasters must constantly adapt to keep up with radical technological changes brought about by the internet, mobile devices and media convergence.
"Media-savvy users all over the world have adapted to these new modes of communication," he said. "In order to attract the next generations, especially here in Asia which is home to half of the world's citizens, it is critical for broadcasters to respond to the challenges and seize the opportunities of digitalisation."
"If public services broadcasters can see their audiences not only as consumers but as citizens, it can help to bind societies and strengthen cultural bridge-building mechanisms," he added.