YOU On Demand in VOD deal with NBCUniversal
Louise Duffy | 15-10-2012
Chinese VOD platform YOU On Demand has entered a licensing agreement with NBCUniversal International Television Distribution for the VOD rights in China to a broad selection of current, library and upcoming NBCUniversal feature films.
The titles will be available to subscribers on both YOU On Demand's Transactional Video On Demand (TVOD) and Subscription Video On Demand (SVOD) platforms.
YOU On Demand's customers will now have access to many of NBCUniversal's recent hits, including Despicable Me, It's Complicated, Wanted, Public Enemies, Couples Retreat, The Five Year Engagement and Snow White and the Huntsman.
Shane McMahon, chairman and CEO of YOU On Demand, said: "NBCUniversal's diverse and quality films demonstrate YOU On Demand's commitment to delivering the best premium content to our customers. We are excited to have NBCUniversal's titles appear on the YOU On Demand platforms."