Havoc TV for Gen X taps Avail-TVN for multiplatform VOD in the Americas

Gabriel Miramar-Garcia | 16-10-2012

Havoc Television has tapped multiplatform video expert Avail-TVN to deliver the cable network's music and sports VOD programming to affiliates in the U.S., Canada, Mexico and the Caribbean.

Avail-TVN will handle Havoc's two ad-supported video-on-demand (VOD) channels Havoc Music and Havoc Sports along with the Havoc 247 social TV network, in the U.S. and abroad. Each channel offers 150-200 pieces of content each month, available in both SD and HD, and titles are refreshed every 30 days.

Through the partnership with Avail-TVN, the Havoc footprint has expanded to reach 45 million North American households. The deal includes licensing, delivery/provisioning, transcoding and advanced asset management for multiplatform and TV Everywhere services, and international expansion into regions such as South America and Europe.

"Havoc is the number one brand in high-impact entertainment, serving as the authentic voice for Gen X and Gen Y and their passion for indie music and action sports," said David de Kadt, president, Havoc Television. "Havoc TV's content and platforms are carefully designed and curated to support a vibrant, healthy, interactive, social community of passionate music and sports lovers. Today, our focus is on extending our reach by launching innovative multiplatform services that help our fans to interact with content and each other on any device, and through a broader worldwide distribution network. Avail-TVN is the perfect partner for us as we move our service to the next level."

Havoc TV operates a linear social TV channel and two of the nation's most-watched VOD channels for millions of viewers and generates billions of ad impressions per year.

"Cross platform VOD is generating significant opportunities for high quality content directed at discerning viewers," said Jim Riley, chief revenue officer, Avail-TVN. "Havoc's innovative programming model and pioneering VOD ad sales expertise are proof of the segment's growth. We're glad to be working with Havoc across our global platform."