TAM TV ratings suspended as digitisation is completed in India

Louise Duffy | 17-10-2012

For nine weeks India will will be without TAM TV ratings data, as publication of the stats will be deferred temporarily during the period of transition to full digitisation in the four cities of Delhi, Mumbai, Kolkata and Chennai.

TAM, which is India's sole ratings measurement agency, will stop releasing the ratings data until 9 December, following pressure from broadcasters and advertising agencies.