Austria to launch hybrid TV service
Jörn Krieger | 17-10-2012
Austrian mobile network operator 3 will enter the television market: The 3Mediabox which will be offered from 22 October 2012 will combine TV and the internet.
With the hybrid receiver, viewers will be able to watch traditional television including HDTV via satellite while interactive services will get to TV screens through the internet.
The device is compliant with interactive multimedia standard HbbTV and therefore able to receive the catch-up services offered by major public and commercial broadcasters such as ARD, ZDF, RTL, ProSieben and Puls 4.
Also, 3's media portal "Planet3" which has so far only been accessible through the internet via PC, laptop or smartphone will thereby become available on the TV screen. The offer contains movies, series, news, weather reports and other information and entertainment services.
"The entertainment experience from mobile phone, tablet device, PC and TV set will merge," said Rudolf Schrefl, Chief Commercial Officer at 3. "Viewers will be able to start watching a movie on their mobile phone while on the go and continue watching it at home with the 3Mediabox at the point where they stopped the mobile viewing."
The device will also act as a digital video recorder for TV tapings. A special function is the interactive recording feature "watchmi" which provides viewers with recommended TV shows based on their personal taste.
The subsidiary of Hong Kong-based global company Hutchison Whampoa will offer the 3Mediabox in conjunction with a mobile broadband internet subscription for zero, 79 and 199 euros, depending on the subscription package.