C More fights back in Scandinavian VOD as Netflix Nordic adds more content

Editor | 17-10-2012

Swedish VOD provider C More has stepped up immediately to the arrival of Netflix in its home territory with a new deal with Svensk Filmindustri but as expected the OTT leader has itself expanded its own content bouquet.
As well as offering new titles and a large selection of classic Swedish films seen on the popular SF Channel, C More and Svensk Filmindustri have extended their cooperation by closing a SVOD deal including hundreds of feature films and well known children’s programmes.
The new SVOD deal gives C More’s subscribers access to about 400 films which they can view at any time, streamed through the Internet based on demand service C More Play or on demand box. The films in the SVOD agreement are carefully chosen to suit C More customers in all Nordic countries. C More’s subscribers will also get SVOD access to all existing seasons of classic British crime series such as “The Midsomer Murders” and “Inspector Morse”. Furthermore, C More has renewed the first pay output deal regarding Svensk Filmindustri’s foreign films, which will all be seen on linear TV, and on C More Play via the internet on demand box.
Yet it wil take a lot to stop the Netflix juggernaut and only a day after officially opening its Scandinavian service, the over the top giant announced that it had signed up Nonstop Entertainment inmulti-year content deal.
Titles to be offered include the dramatic comedy, American Splendor with Paul Giamatti, critically-acclaimed film, The Class, Japanese war drama, Battle Royale and crime-thriller, Frozen River with Melissa Leo.
“Scandinavians are showing a growing interest in the expanding local VOD market, and as major players such as Netflix are entering the territory we can expect streaming services to get their big break through. We’re happy to welcome Netflix and look forward to a fruitful cooperation,” said Ignas Scheynius, CEO NonStop Entertainment and Managing Director Turner Broadcasting Nordic & Baltic.