MBC Group launches new channel in Egypt

Posted October 17th, 2012 by Vijaya Cherian

Further to our tweet last week, MBC Group has now confirmed the launch of its 12th channel, MBC MASR. The launch was announced at The Salaheddine Citadel, Cairo, in the presence of Minister of Information Salah Abdelmaqsoud, and the official spokesperson of the Egyptian Presidency Dr. Yasir Ali, in addition to a number of officials, diplomats as well as prominent cultural figures, artistic personalities, and a crowd of celebrities and stars, in addition to media experts, TV personalities, top business decision-makers, and local and regional advertisers.

The initial MBC MASR channel grid will include a full range of programmes, series, and movies, with a focus on a daily talk show presented by renowned media figure Mona Al Shazly; a comedy night with Egyptian comedian Hani Ramzy; a talk show focusing on contemporary Egyptian women’s issues,-“Nawaem W Bass”; a daily sports show- “Super Match” in addition to and a global action dose of WWE and finally the inclusion of the global format of “The Voice” in its Arabic version during the LIVE episodes as well as “Arab Idol” in its second season, among many other educational and religious shows.

During the launch, Mazen Hayek, MBC Group’s Official Spokesman as well as Group Director of PR & Commercial said: “It’s only natural for MBC Group to be effectively present in Egypt today, via MBC MASR, especially that the channels and offerings belonging to the Group reach Arab hearts & minds, from the Atlantic to the Gulf”.

Hayek further elaborated on the launch of MBC MASR and tackled it from a competitive perspective – thus averting a narrow outlook on this particular aspect, rather looking at the mutually beneficial opportunities the channel launch will offer in further developing the media landscape in Egypt, the exchange of best practices and the added value it will provide to Egyptian viewers.

Hayek added that the media organization was looking to work with industry professionals “to further progress the Egyptian media scene, raise the standards of local entertainment content to international standards, through more investments, outstanding production value, and promoting the local Egyptian content to foreign markets, while also exchanging experiences, best practices and sharpening skills.”

“We have many promising projects, the good will to cooperate with all, and keenness to highlight media faces, find new opportunities, while making available the vast experience of MBC that was gained over the years. Our aim is to serve the interest of the Egyptian viewer, first and foremost, ultimately contributing to the revival of the national economy, the recovery and growth of the commercial advertising scene, while improving the purchasing power, and strengthening consumer confidence in the future. “