LG U+ to launch Google TV STB powered by Marvell

Michelle Clancy | 18-10-2012

South Korean service provider LG U+ has selected the Marvell ARMADA 1500 SoC platform (88DE3100) to power its new u+tv G IPTV Google TV set-top-box (STB), scheduled for deployment in the homes of LG U+ customers throughout South Korea. It will be the first operator-distributed Google TV STB deployed.

"The u+tv G brings users more entertainment and better ways to find it, and is the first of its kind as an integrated IPTV set-top-box with Google TV," said Mickey Kim, Head of Asia Pacific partnerships at Google TV. "Marvell's technology helps Google TV and LG U+ bring this device to market with the right performance and price for our users."

The Marvell ARMADA 1500 Series contains a high-performing ARM compatible dual-core CPU and is designed to enable PC-like processing power to support robust web browsing with support for Flash and other key technologies. Qdeo video processing enables an immersive HD and 3D video experience, including scaling, noise reduction, de-interlacing, low bit-rate Internet video enhancement and FRC.

"I believe the LG U+ set-top-box serves as a powerful digital command center in the home, with the ability to deliver immersive entertainment and home-automation experiences to connected devices ranging from mobile phones and tablets to information appliances for 'smart furnishings,'" said Weili Dai, co-founder of Marvell. "Our collaboration will enable LG U+ customers to experience our shared vision of the always-on, always-connected lifestyle."