Roomlinx brings Starz to hotel-room iTV

Michelle Clancy | 18-10-2012

Roomlinx already offers Starz premium channels and on-demand content for a deployment with Hyatt, but now Starz will promote its products and services through the Roomlinx iTV system, generating incremental revenues for hotel owners.

"The Roomlinx iTV platform allows us to target ads to users we know are interested in our various linear, on demand, HD and online services," said Tom Gove, vice president of sales and marketing for Starz. "Giving them a quality media experience in the hotel room—where they're removed from the distractions of everyday life—will put us in a stronger position to earn their business, both in the hotel and at home. Interactive ads, placed strategically throughout the Hyatt Roomlinx system, will also help build the STARZ brand."

Roomlinx CEO Michael Wasik said that the agreement "elevates revenue for our hotel partners beyond the usual guest usage packages and reduce operating expenses, adding value to our iTV platform. They also provide a solid differentiator from the typical VOD providers whose financial model is at the mercy of consumer trends and occupancy fluctuations."

Wasik also said Roomlinx is pursuing additional marketing partnerships with major players in the hospitality and media industries. "It's all part of our strategy to grow profitably by offering property owners new ways to increase revenues, demonstrate differentiation and strengthen guest loyalty."

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