blinkx takes on teens, tweens with Falala video search deal

Michelle Clancy | 18-10-2012

Video search engine blinkx is partnering up with Fanlala, an online lifestyle destination for teens and tweens. Blinkx will bring exclusive, fun and age-appropriate video content about the latest hit shows, music, fashion and heartthrobs to the site.

There's a revenue share agreement in the mix as well: leveraging its AdHoc platform, blinkx will place contextually relevant advertising against these videos and share resulting revenue with Fanlala.

Fanlala, which strives for exclusive access to Hollywood's biggest teen stars, offers interviews with pop stars like Justin Bieber and One Direction, and behind-the-scenes set visits to the hottest tween shows, including Nickelodeon's iCarly and Disney Channel's Good Luck Charlie. By partnering with blinkx, Fanlala's ever-growing assortment of adolescent entertainment will be easier to search and discover, allowing kids and their parents to browse the latest tween trends or search out their favorite young stars.

"Entertainment news draws in one of the largest audiences online, and these days that audience includes a growing number of Internet-savvy tween viewers," said Julia Blystone, CMO at blinkx. "Fanlala, as a leading producer of tween entertainment video content, is a perfect partner for blinkx, and the relationship enables us to expand our pop culture library, with safe, relevant content about the stars, shows and music that young people care about."

To date, blinkx has signed more than 800 partners and indexed 35 million+ hours of video and audio content to date.

"Fanlala consistently works to bring premium original content and unique user experiences to our audience in a safe and family-friendly manner," said Alan Anderson, CEO, Fanlala. "Partnering with blinkx is a wonderful opportunity to further build our online audience and, thanks to blinkx's advanced search features, make sure our fans are able to easily discover the content they want."