Banijay Group companies plugged to YouTube channels

Pascale Paoli-Lebailly | 18-10-2012

Banijay Group’s US and European divisions have begun creating online TV programming for the new YouTube Original Content Initiative premium branded channels.

Paris-based Air Productions, in partnership with France Télévisions, has launched channel Taratata On Air, which is an extension of its popular live music show Taratata. Fully edited and programmed by Air Productions, it follows a weekly programming schedule including original musical content. In the US Banijay’s Bunim/Murray Productions has partnered with Alchemy Networks to produce programming for an urban-themed premium YouTube channel set to launch in the fourth quarter of Q4 of 2012. Bunim/Murray will provide new original programming five days a week.

As of September 2012, 20 of the 100 original YouTube channels were attracting at least 1 million views a week.