Mediaset España takes online TV leadership

Iñaki Ferreras | 18-10-2012

Mediaset España has become the undisputed leader of online TV in Spain, racking up a 41.9% market share of traffic, ahead of rivals Antena 3 (14.3%) and RTVE (29.7%).

This means that the company now has 15.1 million unique users, 4.2 million more than Antena 3 and 1.6 million ahead of national broadcaster RTVE, made even more impressed by rivals adding to their figures the users of their online radio stations was last September, the most visited web site of broadcasters, with 12.6 million unique users, nearly 3 million more than (9.7 million). Meanwhile, (3.7 million unique users) doubles in September traffic (1.8 million).