now TV launches three IPTV channels in Malaysia
Louise Duffy | 18-10-2012
Hong Kong pay-TV provider now TV has secured a deal with Telekom Malaysia to bring three Chinese-language channels to the HyppTV IPTV service - now International, now Mango and now HaiRun.
now International features cooking, lifestyle, entertainment and travel programmes; now Mango (a joint venture between now TV and Hunan Broadcasting System) features talk shows, Chinese entertainment and variety series; while now HaiRun concentrate on drama series.
The channels will be available on multiple platforms, including the internet, mobile devices and tablets.
Janice Lee, PCCW's managing director of TV and new media, said: “International expansion is one of our key strategies to further grow our business. Malaysia has one of the largest overseas Chinese populations in Southeast Asia and we are excited to have Telekom Malaysia as our first international content distribution partner.”
Jeremy Kung, executive VP of new media at Telekom Malaysia, added: “We are delighted to be working with Hong Kong’s largest pay-TV operator, now TV, in bringing the three exciting new channels exclusively to our subscribers for the first time. To date, HyppTV offers its customers 105 channels with 28 channels in HD, consisting of 19 free channels, 45 premium channels, 22 video-on-demand (VOD) genres and 19 interactive channels. This is a big milestone and a significant growth for us after starting out just two years ago with only 22 channels.
“Partnering with now TV, we not only have among the best in Asian entertainment and lifestyle content on our platform, but also one of the biggest collection of Chinese drama ever assembled on HyppTV. With these efforts, we hope to satisfy the demands of our every growing HyppTV subscribers by having more channels for them to choose from.”