SCTE: Deluxe on Demand offers turn-key online streaming video catalogue for cable TV Everywhere

Michelle Clancy | 19-10-2012

Deluxe Entertainment Services Group has launched Deluxe On Demand, a video catalogue service encoded for any-device viewing, to help cable MSOs deliver the same multiscreen proposition that over-the-top (OTT) providers do.

Deluxe on Demand, on view at SCTE Cable-Tec Expo in Orlando, gives service providers the choice to access and through the cloud deliver its video catalogue of more than 40,000 titles. Deluxe said that thousands more titles being added each month, and that the titles span a full range of programming, films and TV.

Typically it takes a significant upfront investment in time and resources to build the network infrastructure and to create and manage new content processing workflows to deliver multiscreen digital distribution. The new product offers titles encoded in more than 50 formats, for viewing on the set-top box (MPEG2 and MPEG4), gaming consoles, smart TVs, PC/Mac, and iOS and Android mobile devices. Video titles are available pre-encrypted and pre-packaged with the most common Digital Rights Management (DRM) providers for easy integration with service providers' TV Everywhere device applications.

"Deluxe on Demand brings true innovation to the market to address the fundamental challenges service providers face to meet subscriber demand for more video to more connected devices, quickly and cost effectively," said Kevin Corbett, president of Deluxe Digital Distribution. "Our service-based approach ensures that our customers with content rights have immediate access to the largest library of high quality pre-encoded and pre-packaged video assets, with the flexibility to choose which titles they want to deliver to which devices."

Deluxe offers content creation for features, television and commercials are offered in production, post production, digital distribution, marketing services and asset management. They include EFILM and Company 3 digital intermediates; post production and subtitling services; titles design and digital VFX; Blu-ray and DVD compression, encoding and authoring; advertising distribution and syndication services; digital cinema services, motion picture film processing and printing; and 2D-to-3D conversions.