Two-thirds of pay-TV subs have access to multiscreen services
Joseph O'Halloran | 19-10-2012
Western European multiscreen operator-provided growth has led to an 80% increase in coverage and given 66% of pay-TV subscribers in the region access to these services.
These findings, at the heart of new research by Parks Associates, clearly show just how multiscreen in in the mainstream and compared with only 36% access in mid-2011.The analyst adds that with service providers poised to deploy over 20 million high-end, feature-rich residential gateways in Western Europe this year, multiscreen services may soon be offered in conjunction with other advanced features such as VoIP, advanced home network monitoring, and media sharing.
"The competition from over the top (OTT) services, growth in broadband penetration, and consumer adoption of connected devices all drove the rapid deployment of multiscreen services, and now operators are looking to shift focus from customer retention to monetisation," said Stuart Sikes, President, Parks Associates.