Gems TV rolls out to Germany

Jörn Krieger | 19-10-2012

German home-shopping broadcaster Channel 21 has renamed its spin-off channel Channel 21 Express into Gems TV: The channel now offers gemstone jewellery 24 hours per day through live auctions.

The sale is performed through so called reverse auctions: The principle of auctions with falling prices was invented in 2004 by the UK-based broadcaster of the same name. The German channel formed a collaboration with Gems TV UK's founder The Genuine Gemstone Company for its service.

Gems TV Germany is available 24 hours per day via satellite on Astra (19.2° East) on the frequency 11.421 GHz H (SR 22,000, FEC 5/6). Parent broadcaster Channel 21 takes over the programme between 06.00 and 14.00 CET each day.