Gannett acquires rich advertising firm Rovion

Michelle Clancy | 22-10-2012

Media powerhouse Gannett Co. has acquired Rovion, a Boston-based, rich-media advertising company, which is owned by Local Corp.

Rovion's primary product, Ad Composer, includes a self-service technology platform that enables the full development and deployment of rich media and mobile HTML5 ads without requiring coding expertise. Its Ad Management Platform allows publishers to monetise inventory, lower ad production and serving costs, and add value for brands and agencies, Rovion said. "Plus, we provide publishers with ready-to-sell mocks for RFPs, custom packaged ad formats and the most advanced analytics for their advertisers," it noted on its website.

"Advertisers and agencies are increasingly demanding mobile rich media ad solutions and self-service ad creation tools, and the Rovion acquisition will enable Gannett's PointRoll, a leading provider of digital marketing solutions and technology, to expand their mobile and self-service platform capabilities," said Gannett, in a statement.

Rovion will be part of the Gannett Digital organization under PointRoll, with all Gannett divisions leveraging the Rovion platform capabilities.