HD boost for Tricolor TV
October 22, 2012 01.44 Europe/London By Chris Dziadul
The addition of HD channels to its offer in August helped boost Russia’s Tricolor TV subscriber base by 750,000 in the third quarter.
Quoted by Telecomdaily and Vedomosti, Denis Kuskov, the DTH platform’s CEO, said that this was more than the record additions of just over 700,000 in both Q2 and Q3 of last year.
He also said that the growth was down to Tricolor TV’s aggressive advertising and marketing policy, as well as the platform’s reduced churn.
Tricolor TV had 8.55 million pay-TV subscribers at the end of Q3 and expects up to one million to be receiving its HD offer by the beginning of 2013.