Lenovo gears up for launching Android-based TVs
Michelle Clancy | 22-10-2012
Lenovo is set to launch its line of Android-based lineup of smart TVs in the United States, using the Marvell ARMADA 1500 Series DTV SoC platform.
Lenovo's S51 and S61 Smart TVs will offer an attractive price point range of $700 – $1,500, which places the line well within reach of mainstream buyers. They will be available in 42, 47 and 55 inches, featuring a sleek, frameless, mirror-like screen, full HD 1080p resolution, support for video on demand (VOD) and customized smart TV apps, like the custom, Lenovo-branded movie channel, social TV and the Lenovo TV Apps marketplace.
The launch comes after a successful trial rollout in China. "Lenovo is very pleased to see its vision for China realized via Marvell's outstanding ARMADA 1500 DTV platform," said Xiong Wen, executive director and GM for the Digital Home business unit of Lenovo. "From the outset, we knew success in the region would require a next-generation platform coupled with palatable pricing. In addition, Marvell's holistic approach to the connected lifestyle gives Chinese consumers a completely immersive experience today – and a greater degree of seamlessness between their connected platforms and devices in the future."
"I'm very proud that Marvell's world-class advanced and innovative technologies and close collaboration with Google have delivered and enabled a breakthrough in bringing interactive two-way experiences to the big smart screen in our living rooms," said Weili Dai, co-founder of Marvell. "This is just the beginning of the revolution of the big screen in our homes becoming smarter, much like what we've experienced in the mobile industry the past few years with the transition from feature phones to smartphones."
He added that he expects Android TVs to empower the mass adoption of smart screens in the living room.
The ARMADA 1500 SoC platform contains high-performing ARM compatible dual-core CPU and is designed to enable PC-like processing power to support robust Web browsing with support for Flash and other key technologies. Qdeo video processing enables an immersive HD and 3D video experience, including scaling, noise reduction, de-interlacing, low bit-rate Internet video enhancement and FRC.