Bundesliga launches web portal for Poland

Jörn Krieger | 23-10-2012

Germany's national football association Deutsche Fußball Liga (DFL) has launched on online platform for football fans in Poland.
For the website www.bundesliga.com/pl a separate editorial team compiles news and information on the first and second division Bundesliga in Polish language.

A focus of the editorial coverage is on Polish Bundesliga players such as Jakub Blaszczykowski, Robert Lewandowski and Lukasz Piszczek.
"With this offering we hope to encourage an even greater enthusiasm for the Bundesliga among Polish fans and also want the league to become even more popular in Poland," said Jörg Daubitzer, managing director of DFL Sports Enterprises. "We thereby also support our long-term TV partner Eurosport in Poland to entice more fans to follow the Bundesliga in what is a significant market for us."
The website which is produced by the DFL subsidiary DFL Digital Sports contains, for example, player portraits and club reports, post-match statistics, match-day galleries, videos and interviews with players and experts.