Sony signs up to extended Rovi Euro connected TV advertising footprint

Editor | 24-10-2012

Aiming to enable brands to execute deeply engaging campaigns on its connected devices, Sony has become the latest manufacturer to use the Rovi Advertising Network to monetise its connected TV platforms in Europe.

As part of the collaboration, the CE giant says that it is enabling brands and agencies advertising in the UK, Germany, and Italy to engage consumers by delivering high-impact campaigns as part of the content discovery experience on its connected TVs and Blu-ray players.

Rovi claims that its ad network represents the largest Smart TV Ad footprint in the region and includes connected devices from nearly all leading manufacturers. In addition to supporting Sony in Europe, Rovi will enable and sell advertising space on Sony Bravia TVs and select Blu-ray players in Europe, where it has produced, delivered, and measured campaigns for a wide assortment of conventional and entertainment brands.

This includes new and in-market models from Samsung, Panasonic and Toshiba, and has executed campaigns for entertainment and conventional brands such as BT, Honda, Channel 4, Ladbrokes, Red Bull, and Twentieth Century Fox.

“Sony is a household brand and a leading manufacturer of connected TV devices, so [it is] a notable addition to the Rovi Advertising Network in Europe, which is already generating millions of meaningful impressions for advertisers on a weekly basis,” commented Jeff Siegel, senior vice president, Worldwide Advertising, Rovi Corporation. “We are happy to help increase Sony’s advertising revenue stream, while at the same time increasing our unique scale and inventory in the region, which will enable more brands to effectively reach TV viewers.”