Latin American analogue DTT to grow over next five years

Iñaki Ferreras | 25-10-2012

A recent study by the consulting company Dataxis has predicted, very much against the global trend, of a rise in analogue DTT across Latin America.

The survey predicts that by 2017 DTT will be the main TV platform among households that have one or more TVs but are not subscribed to a pay-TV platform in Argentina, Brazil and Venezuela. Among the countries that recorded the highest number of households with access to DTT by the end of 2017, Brazil will account for 65%; Mexico, 10.3%; and Argentina will be positioned as the third largest with 8%.

The study estimates that there will be 12.3 million households with access to DTT by late 2012 in the seven major markets in the region. This is equivalent to 9.4% of TV households in Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela.

By 2017, there will likely be about 31 million households that receive digital terrestrial television. The adoption rate of DTT will then be greater than that of digital cable TV and second only to the satellite digital TV.