GlobeCast provides services in Asia for ITV Granada

Pascale Paoli-Lebailly | 27-10-2012

ITV Granada, part of ITV Studios Global Entertainment (ITVS GE), has called on GlobeCast to handle workflow management and playout as well as delivery services like international fibre and satellite uplink, to support the launch of its HD channel across Asia and the Middle East.

The channel is delivered via the MEASAT-3 satellite HD neighbourhood.

The content management and delivery company provides a collaborative ecosystem to manage a complex content preparation workflow, bridging company and organisational boundaries to improve channel quality of service and reduce operating costs.

Fully-managed HD playout from GlobeCast allows ITVS GE to focus on its audience, channel content, and affiliate distribution deals without having to manage day-to-day technical operations.

GlobeCast is also providing transport and uplink of the channel signal to the MEASAT-3 HD video distribution platform at 91.5șE, a key neighbourhood for distribution across Asia and the Middle East.