Discovery channel launches first ever global Facebook page and dedicated YouTube channel
Editor | 29-10-2012
In an effort to make the big world a smaller planet to discover, Discovery Networks International has launched its first ever global Facebook page as well as a dedicated YouTube channel for its new How We Invented The World series.
The live Facebook page is designed to operate as a vertical on the social network for inventions, inventors, and what the channel calls the ‘game changer’ in all users. Posts are featured in a number of languages with participating countries including the US, Brazil, parts of Latin America, the United Kingdom, Romania, France, Poland, Hungary, Denmark, Australia, Benelux, Norway, Italy, Germany, South Africa, and Turkey, as well as for promotion in Asia and Sweden.
The site is also claimed to offer seamless video integration with the branded YouTube channel to provide access to the dynamic and exclusive content and act as a key promotional driver for the series. The video hub can be linked to by all regions, and discovered by the YouTube community.
Discovery is confident that it wil also offer opportunities for social cross promotion and will remain online even after the series to provide an evergreen source of content for curious users to learn more about the topics covered in the series. Overall, says the channel provider, it should provide ‘immense’ future programming support potential, as well as increased SEO advantage.
With a premiere on Discovery Channel worldwide, How We Invented The World is expected to reach 400 million households in 209 countries by the end of 2012.