Mobile video usage up almost a quarter for Hispanics

Gabriel Miramar-Garcia | 29-10-2012

Mobile video usage is up 22% year over year among Hispanic consumers in the U.S., according to Nielsen's Cross-Platform Report. On average, they spent more than five hours per month per person watching video on a mobile phone during the first quarter of 2012.

With video now available across a variety of devices, it's to be expected that Hispanic consumers want more content options, Nielsen noted.

When it comes to digital video—specifically content viewed through a subscription service such as Netflix, an ad-supported service like Hulu Plus, or purchased individually through a service like iTunes—60% of Spanish-speaking U.S. Hispanic consumers surveyed feel there's a lack of Spanish-language content.

"Of course, more content across of variety of genres would be ideal, but the most valued include music videos and TV shows, according to 40% and 39% of the U.S. Hispanic consumers who responded, respectively," the ratings firm noted.

While cost of digital services can be a barrier to use, the survey also found that some Spanish-speaking U.S. Hispanic consumers are still willing to pay for the Spanish-language content they really want. Twenty-one percent of respondents said they are willing to pay for new movies, while 15% said they wouldn't mind paying or paying extra for sports content.

Among those surveyed, episodes of current TV shows are also considered one of the most valued and appealing forms of digital content.