Univision launches UVideos on-demand TV Everywhere network
Gabriel Miramar-Garcia | 29-10-2012
Univision has launched UVideos, its bilingual digital TV Everywhere on-demand network for Hispanics.
Available via UVideos.com and the UVideos.com mobile app on iOS and Android-compatible devices, viewers can access Univision content and Televisa programming in Spanish or subtitled in English.
"UVideos offers a compelling new way for U.S. Hispanics to connect with Univision Networks and watch their favorite shows anytime, anywhere, while also creating new opportunities for advertisers and distributors," said Kevin Conroy, president of Univision Interactive and enterprise development. "It provides our audience with new ways to experience their favourite programming, and engage new viewers, many of whom prefer English language experiences, with easy access to the best story telling on television."
Fueling Univision's decision to create this product was research on U.S. Spanish-speaking Hispanic consumers commissioned by Univision and conducted by Nielsen, a global provider of information and insights into what consumers watch and buy. According to the research, more than one-third of Spanish-speaking U.S. Hispanic consumers say that the ability to consume content on multiple devices when and where it is convenient are among the most important factors when considering a digital video service. Additionally, a majority of respondents said their top three most important factors when considering any digital video service offered in the U.S. are: variety of content, cost and the ability for everyone in the household to easily search for or find desired content.
"Spanish-speaking U.S. Hispanic consumers are clearly embracing digital technologies and are actively looking for more cross-platform video content that can be accessed from a variety of devices," said Jonathan Carson, general manager of digital for Nielsen. "These findings are yet another compelling argument for the tremendous opportunities that exist among media companies and marketers to reach and engage with the sizable, growing U.S. Hispanic audience."
More than 60% of Spanish-speaking U.S. Hispanic consumers surveyed said they like to share clips with friends online. Similarly, more than 60% of those consumers surveyed said they have a desire for more Spanish-language digital video content.
In addition, Conroy announced that "Te Presento a Valentin" (I Present You, Valentine), the first webnovela co-produced by Univision and Televisa, will premiere on the new digital network.
"UVideos further delivers on our commitment to leverage the power of digital platforms to serve audiences in new and innovative ways," Conroy added. "Univision has been entertaining and informing U.S. Hispanics for more than 50 years and continues its leadership with the launch of UVideos, the first bilingual digital video product offering viewers the convenience of discovering, watching, and sharing the very best programming, all in one place."