TV Connect MENA 2012: Atyaf launches TV Everywhere service with Envivio

Louise Duffy | 31-10-2012

Bahrain-based IPTV service provider Atyaf Telecommunications and Infrastructure International has selected Envivio Muse software-based encoding solutions to power its live and on-demand TV Everywhere services.
The recently launched over-the-top (OTT) multi-screen service delivers more than 130 channels in multiple adaptive bit-rate (ABR) profiles for delivery to connected TV sets, PCs, Android and Apple iOS devices. In the new multi-screen headend, Atyaf is using Envivio Muse Live and Muse On-Demand on the Envivio 4Caster appliances, as well as Envivio 4Manager for headend control and monitoring.
Nezar Jamsheer, CEO of Atyaf Telecommunications and Infrastructure, said: “Our goal is to enable the transformation of lifestyles for Atyaf customers, with next generation services that offer new viewing options, for anytime, anywhere access.
“We selected Envivio because they provided the best video and audio quality in a converged solution that could be quickly deployed and scale as our needs require.”
Julien Signès, president and CEO of Envivio, added: “Atyaf’s approach to delivering TV Everywhere offers viewers in Bahrain and throughout the region access to high quality programming on any device.
“Innovation in software-based encoding and video processing is our focus at Envivio, and we work to continuously improve video quality and provide our customers with a broad range of advanced features for traditional TV, OTT and multi-screen applications.”