Domino's delivers VOD with Lionsgate UK content topping

Joseph O'Halloran | 31-10-2012

To the delight of couch potatoes, leading UK fast food delivery firm Domino's Pizza has launched a video on demand (VOD) service to work alongside its core pizza business.

The pizza delivery heavyweight has teamed up with independent filmed entertainment studio Lionsgate UK to launch the Domino's Pizza Box Office service whereby customers can order their favourite pizza and a whole host of popular films all online via Domino's website. Users choose from a range of pizza and movie deals and confirm the order to receive a code to begin the film download. Content is streamed direct through a PC/MAC, mobile and tablet.

Despite the fiercely competitive nature of the UK’s online video and VOD markets, Domino's Pizza Box Office says that its secret sauce will be to offer the latest films for streaming rental at the same time as they are released for hire on DVD. That means, says Domino’s, that customers can watch films weeks before they are available on other subscription services.

At launch, top films on offer from Domino’s Pizza Box Office will include, rather fittingly, The Hunger Games and What to Expect When You're Expecting, as well as Scream and Dirty Dancing. Films will be continually added to Domino's service.

Commented Simon Wallis, sales and marketing director for Domino's: "Everyone knows that pizza and film are a match made in heaven and with our new Domino's Pizza Box Office, there are even more good reasons to stay in and watch a great movie while you enjoy a piping hot pizza. We pride ourselves on offering a vast choice when it comes to pizza and the same is true of Domino's Pizza Box Office."

Lionsgate UK COO Guy Avshalom added: "We are delighted to be working with Domino's on this innovative new service and look forward to bringing our new releases and cult classics to pizza eaters in their homes across the country."