SES HD+ on course for 1 million customers

Jörn Krieger | 31-10-2012

Astra satellite operator SES has won further customers in Q3 2012 for its German HDTV platform HD+ on which the high-definition versions of commercial free-to-air channels are distributed to DTH households.

The encrypted package on Astra (19.2° East) reached 761,456 paying customers on 30 September 2012. Between July and September, HD+ won 127,000 new customers. Compared with last year, the customer number nearly tripled (30 September 2011: 267,289).

The number of households in the free-of-charge period climbed by 23% to 2.04 million (30 September 2011: 1.66 million). In total, the number of active HD+ households – paying households and households in the free period – rose by 45% to 2.8 million within one year.

HD+ expects to reach the target of 1 million paying customers by the end of 2012. With a total of 7.2 million HD satellite households Astra reached recently in Germany, the HD+ share would then amount to 13.8%.

The platform, which launched on 1 November 2009, contains 14 HD channels including services operated by Germany's two main commercial TV groups RTL and ProSiebenSat.1. HD+ charges €50 per year for reception of the channels which continue to be available unencrypted in standard definition on Astra. The first 12 months are free of charge.