Cablevision to launch VOD in Argentina

Gabriel Miramar-Garcia | 01-11-2012

Cablevision, Argentina's top cable provider, has launched video on demand (VOD) services to its customer base of more than three million cable subscribers.

Cablevision On Demand will include a full range of both transaction on demand (TVOD) services, including newly released Hollywood movies, and subscription on demand services (SVOD) where for a monthly subscription, consumers will be able to watch hundreds of their favourite TV series, kids' programming, classic movies and the latest music videos, with full control to pause, rewind, fast forward or watch over again.

Cablevision On Demand is using technology from Avail-TVN's On Demand Group (ODG), joining Avail-TVN's customer base of more than 300 service providers in more than 25 countries. Avail-TVN will help Cablevision access and distribute new-release and library titles from major Hollywood studios in multiple formats including 3D, HD and across multiple devices, with content protection.

"Video on demand continues to provide significant revenue opportunity for operators worldwide," said Ramu Potarazu, CEO at Avail-TVN. "We're thrilled by the continued growth in the sector globally, especially in Latin America, and are very excited to enter the market in Argentina with the leading cable provider, Cablevision."