HD+ on course to 1 million customers

Jörn Krieger | 01-11-2012

Satellite operator SES has won further customers in Q3 2012 for its German HDTV platform HD+ on which the high-definition versions of commercial free-to-air channels are distributed to DTH households.
The encrypted package on Astra (19.2° East) counted 761,456 paying customers on 30 September 2012. Between July and September, HD+ won 127,000 new customers. Compared with last year, the customer number nearly tripled (30 September 2011: 267,289).
The number of households in the free-of-charge period climbed by 23% to 2.04 million (30 September 2011: 1.66 million). In total, the number of active HD+ households – paying households and households in the free period – rose by 45% to 2.8 million within one year.
HD+ expects to reach the mark of 1 million paying customers by the end of the year. With the total of 7.2 million HD satellite households Astra counted recently in Germany, the HD+ share would then amount to 13.8%.
The platform which launched on 1 November 2009 contains 14 HD channels including the services operated by Germany's two main commercial TV groups RTL and ProSiebenSat.1. HD+ charges €50 per year for reception of the channels which continue to be available unencrypted in standard definition on Astra. The first 12 months are free-of-charge.