Discovery takes No. 4 best-rated TV network in Oct.
Michelle Clancy | 02-11-2012
The Discovery Channel ranked as the No. 4 network for males 25-54 in October 2012, marking its best October ever for ratings, according to Nielsen ratings. In all it saw double-digit gains among households, persons 2+, and persons and males 25-54.
The Gold Rush season 3 premiere on Friday, 26 October ranked as the No. 1 rated show on television, beating out all broadcast programs among males 18 to 54. Jungle Gold and Yukon Men, related series, joined Gold Rush to make the top three non-sports cable programs among persons and males in both the 25-54 and 18-49 segments on Friday nights.
When it comes to autumn ratings across networks, Discovery Communications' U.S. network portfolio grew 17% year-over-year in the 25-54 prime delivery demographic in October 2012, led by strong performances in its flagship networks. In addition to Gold Rush on Discovery Channel, Long Island Medium held its own on TLC, while the Breaking Amish debut posted single to double-digit delivery gains among households, persons 2+, persons and women 25-54 and 18-49, and W18-34. TLC also ranked among the top five ad-supported cable networks for October 2012 among women 25-54.
The network group also saw continued momentum with Animal Planet, Investigation Discovery, SCIENCE, Destination America, Military Channel and Velocity, it announced, based on Nielsen figures, as well as in its joint ventures OWN: Oprah Winfrey Network and The Hub.
Animal Planet earned double-digit ratings gains in prime across all major demos as well as households and persons 2+, due to record-high prime performances for the new seasons of Pit Bulls and Parolees and Too Cute! October marks the network's 11th consecutive month of year-over-year delivery growth among persons 2+ and persons 25-54 and 18-49.
Investigation Discovery earned its best October ever, with double-digit gains in prime, total day and daytime, and retained its rank as the #1 network in all of television for length of tune-in prime and total day.
SCIENCE, Destination America and Military Channel each earned their best October ever in key demos and October ranked as the top-performing month ever for Velocity for males 25-54 and 18-49. Velocity's October performance was a 64% improvement over 2011, enabling the network to climb 23 places in the prime standings.
And finally, Discovery's joint venture networks OWN: Oprah Winfrey Network and The Hub earned double-digit increases across households and other key demographics.