Sony Online Entertainment launches gaming to direct live TV connection by flick of Twitch

Editor | 03-11-2012

Video game platform and community provider Twitch has furthered the convergence of games and TV in a partnership with Sony Online Entertainment (SOE) to integrate live broadcasting functionality into its upcominggames.

The first video game title to feature the ability to stream gameplay directly to the Twitch platform with a single click will be PlanetSide 2, a multiplayer online first-person shooter (MMOFPS), which will launch in North America and Europe on 20 November 2012.Because of the games ‘giant’ fan base and the competitive nature of first-person shooter games, both Twitch and SOE regard the game as “the perfect title” to enable fans to live broadcast in a seamless, non-disruptive fashion, creating additional content.

“At SOE we believe very strongly in providing deeper social and emergent gameplay experiences,” explained John Smedley, President, Sony Online Entertainment. “With more than 21 million PlanetSide2 minutes streamed to date, the ability for our players to broadcast their gameplay directly to Twitch will provide Twitch’s huge user base a chance to see the massive scale battles in PlanetSide 2 for themselves. We’ve gone out of our way to make the interface extremely easy to use and allow players to cast with just one-click.”

“With the community now in excess of 20 million gamers, live broadcasting has evolved from a niche novelty to an integral part of the gaming experience,” added Matthew DiPietro, VP Marketing of Twitch. “By partnering with SOE to allow gamers to stream titles like PlanetSide 2 directly to Twitch at the click of a button, the community to will continue to grow since the biggest barrier to entry has been removed. There is no easier way to broadcast game play to the Web than this.”