Youku Tudou signs deal with Sony Pictures Television for 300 titles

Louise Duffy | 06-11-2012

Youku Tudou, China's largest IPTV company, has signed an agreement with Sony Pictures Television (SPT) to bring more than 300 new and classic Sony Pictures titles to the Youku Premium platform.
The five-year deal comes on the heels of previous Youku Tudou agreements with Warner Bros, DreamWorks, Paramount, Twentieth Century Fox, Disney, NBC Universal, and Lionsgate.
Some 300 Sony Pictures titles will become available for on-demand viewing over the duration of the agreement, including classic titles like Groundhog Day, Bram Stoker's Dracula and Sense and Sensibility, as well as such critically acclaimed titles as The Fisher King and Across the Universe. Sony Pictures Television will also make newer films available including Men in Black 3, The Amazing Spider-Man and 21 Jump Street.
Youku updated its Youku Premium subscription system on 23 August to offer subscribers ad-free access to all videos on Youku's platform, plus 50% off on-demand film and TV viewing through Youku Premium. The VIP membership tier additionally offers unlimited viewing of films covered by monthly subscription licensing agreements. More than 3,000 film titles, including around 450 titles from major Hollywood studios, will be available for viewing by the end of 2012.
"We're delighted to be working with Sony Pictures Television to enrich our film library," said Huilong Zhu, Youku Tudou's vice president of movie operations and corporate development.
"Since launching Youku Premium in 2010, Youku Tudou has been committed to building the best platform for viewers and copyright holders alike, and our strong working relationships with all eight major Hollywood studios allow us to offer our viewers a wealth of licensed content. Subscriber growth for Youku Premium has exceeded our expectations, and we see it as a sign that Chinese audiences are willing and eager to pay for quality content. By providing a wide range of payment and subscription options, Youku Tudou has made it as simple as possible for them to do so."