Yahoo!, Samsung team up to deliver interactive smart TV services

Joseph O'Halloran | 06-11-2012

Two giants of the Internet and consumer electronics, Yahoo! and Samsung, have entered a partnership to provide real-time, enhanced entertainment and advertising services.

In essence, the multi-year partnership is claimed to result in new opportunities for intelligent content discovery, advertising and engagement. Indeed, the partners say that it will bring no less than “an unprecedented level of interactivity” in the living room for customers in the US.
Samsung 2012 Smart TVs will be embedded with Yahoo!'s Broadcast Interactivity platform which includes the SoundPrint automatic content recognition (ACR) technology. This will be deployed in Samsung's SyncPlus platform. Samsung Smart TV owners will receive real-time, actionable content that runs alongside and complements TV shows and commercials. TV viewers will see on-screen prompts informing them that additional content can be accessed and enabling viewers to access content or offers related to the TV shows and commercials they are watching.
The partnership is also attributed with being able to create new forms of advertising by extending traditional 30-second commercials into immediate actions. The firms say that with broadcast interactivity-enabled commercials advertisers can embed calls-to-action for downloading apps or digital media, providing coupons, ordering samples, reading reviews or viewing product information.
"By combining watching TV with engaging content, we can change the way audiences are entertained and informed," explainedRon Jacoby, vice president of Connected TV atYahoo!. "Content owners can augment their programming, and advertisers can create compelling calls-to-action that allow audiences to engage on marketing messages the moment they are delivered."
"Today, consumers are engaging in interactive TV programme experiences more and more," addedEric Anderson, vice president of content and product solutions atSamsung Electronics America, Inc."We are very pleased to partner withYahoo! and we look forward to a successful collaboration in the years to come."
Initial TV programming partners for the new partnership include Showtime Networksand National Geographic Channel.