Swiss channel RTS innovates with new kids TV show
Pascale Paoli-Lebailly | 06-11-2012
On 17 December Swiss public channel RTS will introduce its first virtual edutainment TV game for kids and families in its daily kids slot.
The show will be broadcast on a weekly basis from January 2013. Called Les Imbattables (40 x 26’), this knowledge quiz has been developed in partnership with producers French TV (My family vs The Nation, Fourth Duel) and Back-Up Productions.
It will include a synchronized app on tablets and computers connected to the Internet simultaneous with the TV broadcast.
Based on Virdual’s technology called 3DCrossmedia platform, this interactive game "paves the way to multi-screens usages while allowing TV channels to invest on the second screen and bring viewers back to TV," Virdual’s boss Stéphane Gaultier, told RapidTVNews.
In Les Imbattables, two pairs of contestants, helped by a host, compete by testing their general knowledge skills in a virtual studio set where the audience is made of 3D avatars, created by Internet users on the show’s website. Viewers can compete live too, as questions asked by the host appear on the second screen.
Viewers will also be able to create their own personalized avatar, to win maximum points. A good score will offer viewers a chance to qualify as a studio contestant or see their avatar on the show.
"We worked to make this show immersive with the objective of bringing kids back to television," RTS Head of entertainment Thierry Ventouras comments. "At the same time, we’re definitely modernising our TV shows offer with an unusual game. With Les Imbattables, RTS is a pioneer in the use of new technologies, thereby taking risks to anticipate market trends."