French SVoD breaks through

Pascale Paoli-Lebailly | 07-11-2012

Anticipating the forthcoming arrival of US giants such as Netflix, French operators
are setting up or consolidating their SVoD offers.
On Tuesday, at NPA business meetings, AB Group announced its Jook Vidéo service will finally launch on 10 January, while Canal+ aims to reach 200,000 subscribers to its CanalPlay Infinity offer by the end of this year. Formerly called NonStop VoD and announced for this November, AB’s SVoD offer intends to line-up a full content library ranging from TV series, movies, youth programming to documentaries, sports and music for €6.99 a month. "No agreement has been signed with Internet providers yet, but talks are open," said ABSat president Jean-Michel Fava, adding that two content deals have been concluded with Warner and Sony Studios. With plans to reach around 40,000-50,000 subs at year one, AB forecasts that it will break even at year three, after passing the 300,000 subs mark. Launched a year ago, with a monthly fee of €9.90, CanalPlay should reach 200,000 subs next month, predicts Director Patrick Holzman. Canal +’s SVoD service is available on all ADSL platforms and is ready to launch on connected TV. Holzman commented that in the coming years, the SVoD platforms’ market price should settle down at around €7, showing that AB’s offer is on track.