Winter Games NZ to deliver unprecedented media profile

Louise Duffy | 08-11-2012

The 2013 Winter Games NZ are set to achieve an unprecedented level of international television and Internet coverage as a result of a marketing partnership signed this week.

For the first time, Winter Games NZ will work with IMG Media, part of IMG Worldwide, to secure coverage across both the traditional broadcast and digital platforms.

Winter Games NZ will feature the world’s elite snow sports athletes as they prepare for the 2014 Winter Olympics in Sochi, Russia. With five FIS World Cup and three IPC World Cup events, Winter Games NZ will play an important role in the Olympic and Paralympic qualification process. The event will take place in New Zealand’s Southern Alps.

TV coverage of the event will be delivered to a minimum of 25 targeted countries in the form of 14 daily 22-minute highlight shows, one 52-minute official film and daily video news releases, resulting in an audience reach in excess of 1 billion homes.

Snow Sports NZ CEO Marty Toomey said: “New Zealand is an emerging player on the world scene as a winter and spring training and competition destination.

“The partnership between Winter Games NZ and IMG will ensure our emerging talent, our world class athletes, our events-hosting capabilities and New Zealand’s amazing facilities are showcased around the globe. Snow Sports NZ looks forward to capitalising on the increased profile and opportunities that come about as a result of this partnership.”

Chris Guinness, SVP head of IMG Media, Asia Pacific for IMG, said: “We are delighted to be working alongside the Winter Games NZ to assist them with growing exposure and developing the profile of the event through international TV distribution and digital media syndication.

“The Winter Games NZ is the premier event in New Zealand and one of the top five snow multi-sports events in the world. IMG will utilise our worldwide international sales team in 60 offices in 30 countries around the world to ensure that event highlights are seen in as many countries as possible.”

Tourism New Zealand will work alongside the games organisers to maximise the media profile achieved over the course of the games and encourage others to share their Winter Games’ stories through social media – a channel that has become so powerful in promoting a destination to others.”

Winter Games NZ will take place from 11-25 August 2013 featuring the sports of alpine skiing, cross country skiing, snowboard, freeskiing and curling over 25 events at Coronet Peak, Snow Farm, Snow Park, Cardrona Alpine Resort and Naseby. The two-week long Games also include a full Downtown Sessions festival programme featuring films, live music and entertainment in Queenstown and Lake Wanaka.