Microsoft widens IPTV middleware lead with nearly a quarter of market
Joseph O'Halloran | 08-11-2012
An investigation into the IPTV market by ABI Research has revealed that Microsoft’s Mediaroom platform has a growing leadership of the middleware market and is now present in 23% of deployed IPTV boxes.
What makes this performance more impressive, said the analyst in its Video SW Middleware and DRM Research Service report, is that it came despite an environment that is beginning to fragment, with many small and regional players. Moreover, it arrived despite the increased competition from Chinese system integrators such as ZTE and Huawei which play in the strong and growing IPTV platforms arena within China up against the likes of China Telecom which uses different suppliers on a regional basis.
Overall, ABI predicts that IPTV households are set to grow from 80 million in 2012 to 117 million in 2017, with growth driven by Asia-Pacific.
“There is a strong split in the IPTV middleware market between system integrators providing an entire solution and specialists in applications and customer experience,” commented Sam Rosen, ABI Research practice director for TV & video.
“With the exception of Cisco, who recently purchased NDS, the system integrator’s role in customer experience will likely decline over the next few years; instead, this role will be left to client-centric middleware companies with better user experience. In addition to Microsoft, companies such as Viaccess-Orca (a subsidiary of France Telecom), Netgem, and others, all have a distinct philosophy on how to create an IPTV system.”