News Corp completes acquisition of ESPN STAR Sports

Editor | 08-11-2012

More or less only hours after reporting solid quarterly financial results, News Corp has boosted its Asian portfolio with the closure of its acquisition of ESPN STAR Sports (ESS).

ESS is now a wholly-owned News Corp subsidiary after being a 50:50 joint venture between the satellite broadcaster and Walt Disney. The channel regards itself as the definitive and complete sports content provider, showcasing a diverse array of international and regional sports from around the globe and delivering premium sports content across multiple platforms to sports fans all over Asia.It broadcasts to viewers across 24 countries in Asia through its 25 television networks and three broadband networks, each localised to deliver differentiated programming.

Programming is broadcast from a 73,000 square-foot state-of-the-art production facility and earth station in Singapore. ESS has offices in China, Hong Kong, India, Malaysia, Taiwan and Singapore, and employs more than 650 employees across the region.

Recently the company has been active withnew media platforms, both Internet and mobile. It offers ESPN Player, a broadband network offering users anytime, anywhere access to sports content, delivering real-time in-game stats and scoreboards, and an interactive experience for users to enjoy their viewing with other sport fans online.