Spainish advertisers appeal against Antena 3-laSexta merger

Iñaki Ferreras | 08-11-2012

The Spanish Advertisers Association (SAA) has filed an appeal to the Supreme Court against the decision by the Council of Ministers to allow the merger of Antena 3 and La Sexta, by reducing the operating conditions imposed by the National Commission competition (CNC).

The SAA has announced it will seek an injunction so that conditions are restored by the CNC while the court makes a decision about the appeal.

According to the SAA, the Government "substantially" reduced the conditions imposed by the CNC. The association believes that in the interest of all there must be the "widest possible competition in the television sector, and this interest, therefore, cannot be made subject to the particular interest of two companies … Antena 3 and La Sexta".

The SAA says that the economic situation in Spain cannot be used as an excuse for the merger, as a result of which, it believes the sector will be in danger of being severely weakened and without effective competition. “This short-term view provides a foundation that endangers the future of advertisers' investments in the television market, slowing the recovery in consumption,” the association stated.