BT Vision adds British Eurosport to linear TV line-up

Editor | 09-11-2012

As it attempts to get as compelling an offer as it can for when it makes its big push with Premier League football, UK IPTV supplier BT Vision is to include British Eurosport in its roster.

The new long-term deal will bring British Eurosport and British Eurosport 2 live channels to BT Vision’s linear TV line-up and will also give the rights to access a range of sporting content through catch-up programming.

The deal will give subscribers to the IPTV service, which has plateaued at around the 750,000 customer mark, the chance to watch major European and international sporting events including the French Open, Australian Open and US Open tennis Grand Slams, the Tour de France, World Snooker, the Africa Cup of Nations football tournament, MotoGP, World and British Superbikes, the World Touring Car Championship and the FIA European Rally Championship, and summer and winter Olympic sports.

British Eurosport and British Eurosport 2 will join a host of other recently announced linear channels on BT Vision ( including FX, National Geographic, National Geographic WILD and UKTV’s Gold, Watch and Alibi. Further content is expected to be announced in the coming weeks.

Highlighting what he thought Eurosport could bring, Marc Watson, CEO of BT Vision, said: “Eurosport has been a pioneer in providing sports fans with the best in live sports action for the last 20 years and is the number one pan-European sports channel. British Eurosport and British Eurosport 2 combine the best of Eurosport’s international sports coverage with a host of UK sports rights, including British Superbikes and snooker. We’re really pleased to be able to add them to our line-up following on from the Barclays Premier League broadcast rights that we have secured. We think BT Vision is becoming the top value-for-money TV choice for sports fans.”

Jean-Thierry Augustin, managing director of Distribution, Rights Acquisition and Development at Eurosport, added: “Our partnership with BT Vision strengthens still further the distribution of the Eurosport channel in the UK and increases the reach of our key world-class properties like the Africa Cup of Nations, Australian Open and Tour de France. Eurosport is very much looking forward to partnering with a dynamic and innovative platform partner in BT Vision.”