StarHub eyes Premier League rights

Louise Duffy | 10-11-2012

StarHub plans to negotiate for the rights to broadcast the English Premier League (EPL) in Singapore, if the price is right, according to chief executive Neil Montefiore.

Today reports that if a deal is signed, StarHub could charge customers S$25-S$35 a month to watch matches.
SingTel announced last month it had secured the rights to broadcast EPL matches for another three seasons, starting next year, but on a non-exclusive basis, which has left the door open for StarHub to try to negotiate its own deal.
"We'd want to pay for it so we could sell it to our customers at a price that would at least break even for us, but also at a price that they could afford to pay and want to pay," said Montefiore.
However, as the company has so far been unable to start talks with the rights holders, "we don't know what the prices they're talking about are yet". The EPL is still in an "exclusive negotiating period" with SingTel, said Montefiore, and it is unclear when that period might come to an end.