LG adds HTML5 support for smart TV developer platform

Michelle Clancy | 13-11-2012

LG Electronics has added HTML5 support for its Pro:Centric IPTV platform for the hospitality industry.

Many of the new applications developed using HTML5 leverage its ability to handle multimedia and graphical content without the need for proprietary plug-ins—making it easier for TV app developers to roll out smart apps for connected TVs.

"Adding HTML5 capability to the Pro:Centric platform has enabled LG's hospitality customers in the U.S. to access a variety of unique IPTV applications already mainstream in the European hospitality industry," said LG's Richard Lewis, senior vice president of research and technology at Zenith, the U.S. R&D subsidiary of LG Electronics.

For instance, with the Pro:Centric platform's ability to run standards-based applications and the inherent two-way capabilities of integrated IPTV, LG's latest LT770H TVs can integrate set-top box functionality, reducing the hardware and support costs of the overall solution to the hotelier. Systems integrators also have developed web-based content offerings and can take advantage of built-in Wi-Fi to connect guests' mobile devices and tablets with targeted applications such as over-the-top (OTT) video content, games, TV program guides, and local and hotel amenity information.

Through these new development relationships, LG is delivering the widest choice of smart applications designed to provide an enhanced in-room experience for hotel guests, and increased ROI (return on investment) for property owners and operators," said Lewis.

LG's LT770H LED TV series is the target for the apps, which include Panorama SMART from Acentic, which delivers advanced guest services and functionalities through an extended HTML5 application portfolio, Internet connectivity, IPTV, radio and TV channels, selected web-based content and interactive TV on Acentic's Core GUI+, powered by the Acentic Cloud services. The Panorama SMART solution runs over any IP network and transforms the television set into an all-in-one communication tool replacing the set-top box and all cabling with software applications while significantly reducing hotelier costs.

Guest-Tek has built OneView Media for the Pro:Centric platform for high-speed Internet, VoIP, HD video-on-demand and HD IPTV services. OneView runs on a converged IP network over Ethernet and coax.

Envision, a cloud-based interactive HDTV platform from LodgeNet, connects guests to the things that are important to their travel experience; like hotel information, in-room dining and an interactive program guide. When combined with integrated LG IPTV Pro:Centric sets, Envision can offer an IP solution without the requirement of an in-room computer.

Univision, developed by Nevotek for Pro:Centric, operates from a central database using a Windows 2008 server, and includes PMS & IPTV integration, an IPTV wake-up system, guest services, music- and video-on-demand server integration, TV channels, weather, hotel and city guides, do-no-disturb, bill balance/view bill, quick checkout, VOD and electronic program guide, and optional guest loyalty program add-ons.

ConnectedHotel TV from Swisscom Hospitality offer HDTV, VOD, Internet access and interactive guest services through one single device, on one network IP infrastructure. The integrated application enables a hybrid channel setup, combining digital terrestrial, satellite and cable TV broadcasting with IPTV channels, including web radios as well as external audio equipment. Moreover, it allows hoteliers to feature web-based guest services on the TV screen such as in-room controls, weather forecasts, hotel applications such as room service, news portals, stock exchange data, social networking, video sharing and other popular sites.