Brightcove tops ABI Research's OTT vendor assessment

Michelle Clancy | 13-11-2012

As more and more carriers look to roll out multiscreen video strategies to better engage their customers by extending video experiences to PCs, tablets, and smartphones, video-on-demand (VOD) platforms have become more versatile and in demand as they have moved from transactional VOD (pay-per-view), to subscription VOD, catch-up TV and TV Everywhere platforms, according to ABI Research has found that Brightcove tops a competitive assessment among vendors in the market.

VOD hardware, video server hardware, ad servers, content delivery network (CDNs) hardware, and alternative delivery mechanisms are all key building blocks for this market, researchers noted, with online video platforms and CDNs playing key roles.

"Online video platforms (OVPs) and CDNs have different roles in the video ecosystem," according to Sam Rosen, practice director for TV and video at ABI Research. "OVPs are a more comprehensive offering, including content management system and advertising solutions, while CDNs are focused more on delivery. However, both classes of competitors compete while re-selling each other's products. OVPs, once thought of as serving only smaller enterprises, are having success in TV Everywhere with content owners not used to delivering video directly to consumers."

ABI ranked OVPs and CDNs based on "implementation skills" that include market share, geographies and pay-TV businesses served, as well as support for live and VOD video. Innovation scores look at the platform's ability to integrate with existing systems, ability to serve all types of devices, and other features to meet changing consumer video behaviors.

Taking these into account in the OVP and CDN ranking, Brightcove was followed by Ooyala and Akamai. Ooyala narrowly beat Brightcove on innovation, with Kaltura in third. On implementation skills, Brightcove was followed by Akamai and then Ooyala. Akamai's positioning -- ranking second in implementation but lacking innovation—is characteristic of the business model difference between CDNs and OVPs, ABI said.