ESPN signs broadcasting deal with Legend Fighting Championship
Louise Duffy | 13-11-2012
ESPN has signed an agreement with Legend Fighting Championship to bring the Asia-Pacific Championship of Mixed Martial Arts (MMA) to ESPN television and broadband channels in 109 countries in Australia and New Zealand, the Caribbean, Latin America, the Middle East and North Africa, sub-Saharan Africa and cruise ships in these territories.
Under the terms of the agreement, ESPN will feature all future Legend tournaments through to the end of 2014 – beginning with Legend 11 – as well as archive content of Legend 2 through to Legend 10. Legend Fighting Championship is the Asia-Pacific Championship of MMA, bringing together national champion fighters drawn exclusively from Asia-Pacific nations. Legend 11 will be headlined by a much-anticipated match between Mongolia's Jadamba Narantungalag and Japan’s Koji Ando, for the Legend Lightweight Title (currently held by Narantungalag). Michael Walters, vice president of programming, ESPN International, said: “We’re excited to bring Legend’s combination of a roster filled with elite Asia-Pacific fighters and high-quality production values to ESPN television and broadband channels in more than 100 countries around the world."
Chris Pollak, Legend co-founder and managing director, added: “Since our first tournament in January 2010, Legend has been bringing the best of Asia-Pacific MMA to a growing audience. This agreement will give our television and broadband streaming efforts huge new reach into multiple regions around the world, cementing our position as the most widely distributed Asian MMA content worldwide. We look forward to working closely with our partners at ESPN."